Fundraising in 2016 is not getting any easier. Figures from the Public Fundraising Association (PFRA) suggest face-to-face fundraising is at its lowest levels since 2009/10. Two factors suggested as contributing to this are media scrutiny and market maturity. In simple terms, the general public are more resistent to being stopped in the street and handing over their bank details.
It is anticipated that online giving via the internet will continue to increase year-on-year, while face-to-face donating will continue to decline. The main driver is mobile. The average person in the UK spends four hours a day on their mobile phone, and most of this time is spent using apps, not phone calls or web browsing.